Tuesday, 23 September 2014

Film Opening Titles - The Vow

The Vow



(0:17 - 1:04)

Film titles in the order that they appear:


'Screen Gems and Spyglass Entertainment Present'
'A Birnbaum/Barber Production'
'Rachel McAdams'
'Channing Tatum'
'The Vow'

The first titles that the audience are welcomed to are "screen gems and spyglass entertainment present" which flickered up onto the screen. Each letter faded in at random times, all around the same time, whilst hovering over moving footage in the background. Each letter then fades back out whilst the camera is scrolling down, what looks like, a shop name in bright lit up letters. The font type is clear and easily readable and also in white letters which pairs well with the dark background. I don't think that the font style or colour has much of an impact on the movie opening because clear white letters don't really make you feel anything, they just want to be understood by the viewer. 

"A Birnbaum/Barber production" then flickers in on the screen the same way the first titles did, again in the same colour font and style whilst moving further down the footage. As they fade out, the area being filmed is evident in the background because a sign is being skimmed by the camera which looks like the entrance to a theatre. The real names of the two characters in the movie then appear on the top left hand side of the screen whilst they're walking out of the theatre and I think that this was a clever introduction to the two people who play the main characters in the movie. Seconds after the male then kisses the females head, the screen blurs and the movie title then also fades in right in the centre, in large capital letters "The Vow". As the couple exit the screen, the movie title fades out not long after. 

Now, after seeing the movie title, I feel that the clear white letters do play a contribution to the feel of the film. Vow's are supposed to be heard clearly when being spoken so that each word can create an impact on the person they're being read to; the film title is in extremely large white letters which are easy to read. Furthermore, vow's don't have to be anything over the top or 'in your face', they just have to be sincere and meaningful; not everything needs to be sugar coated. Therefore I consider the simple titles and the movie title to match the film rather well.

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